13 Best Landing Page Builders to BOOST Conversions

Are you looking for a high-converting landing page builder?

Do you want to upgrade your marketing strategy and save hiring an expensive web developer?

With this list, you will get to know the best landing page builders out there and have some guidance to help you choose the one that perfectly matches you!

The Contents

  • But what is a landing page?
  • A homepage isn’t a landing page.
  • How to make the best of your landing page
  • Wrapping up: The Best Landing Page Builder

But what is a landing page?

A landing page is of great importance for your sales funnel.

It’s a page for capturing leads and to compel visitors to take ana action, and therefore, it’s made with one CTA in mind and has no possible distractions.

That call to action might be getting people to sign up for more information or straight-away make a purchase, depending on your marketing strategy.

So if you are doing things right with your landing page, your leads and conversion rate will go up.

A homepage isn’t a landing page.

To avoid confusion, we need to make this clear. A homepage has at its first goal to introduce visitors to the brand and show them what it has to offer.

On the contrary, a landing page’s goal is to convert traffic, so they point out only ONE thing: the CTA.

Plus, landing pages can be multiple. Let’s suppose people find your ads in different places: on social media, on a website, etc.

You can -and it would be really useful if you did- have different landing pages for each source—the more specific the landing page, the better. Plus, having a lot of incoming links from external sources results in having a good score on Google.

How to make the best of your landing page

To make the best of your landing page, it’s key that you:

  • A/B test to know what’s working and what’s not
  • use analytics
  • limit distractions
  • keep it simple
  • optimize for mobile phones. According to BroadBand Search, mobile usage has increased 222% in the last 7 years.
  • customize domain name
  • implement solid copywriting techniques

If you want to look at how companies are putting some of these things into practice, you can read this post on the 20 Best Landing Pages Examples. Maybe next time you will be in the top 10 rankings!

Now to what we are here for—the Best Landing Page Builders.

Some of the below are dedicated landing page builders, while others are page builder tools that work just as good as landing page builders.

1. Unbounce

Unbounce is one of the most popular and sets a benchmark for other landing page builders.

They were the first to offer this service back in 2009 and have become one of the industry’s best.

Aayush’s pick for the best landing page builder is Unbounce. Features like Smart Traffic, integrated lead generation tools, optimized page templates and client management, (just to name a few) make it an amazing choice.

Its page builder is an intuitive drag-n-drop editor with tons of custom elements to shape the appearance of your page the way you want. And when you need it, the support team is enthusiastic and helpful to help you become successful.

Why it’s great:

  • Helps you grow your email list.
  • Gives you pop-ups and sticky bars on every plan.
  • Has Smart Traffic, a program that automates conversion rates.
  • Easy to use drag and drop builder. You can explore it for free to see it yourself.
  • You can customize any of their 100+ templates. There’s no need to have coding skills.
  • Custom features for e-commerce
  • Search intent match for PPC conversion optimization

Unbounce’s features are too many, to sum up in a few words, though. If you’d like to read a more in-depth analysis of this builder, you’ll find our guide on what is Unbounce and how it works really useful.

Pricing:

Unbounce’s plans start at $80 per month and go up to $300.

Plans vary according to your conversions, visitors, and domain needs. If you are not sure which one to choose, they give you a little help.

Plus, on each plan, you get a 14-day trial. You can also click here to start using Unbounce with a 20% discount.

2. SendinBlue Landing Pages

Among the many things SendinBlue does for you is help you build landing pages.

With SendinBlue you can integrate your landing pages with their whole suite of marketing tools in one click.

And for being an email marketing software, their drag-n-drop page builder is pretty amazing.

You can choose from page templates that are designed with targeted CTA elements and come with tons of conversion optimization details.

Why it’s great:

  • Customer support in 6 languages.
  • Fresh and modern templates.
  • Landing page goals and reports.
  • A/B testing in Premium and Enterprise plans.
  • An impressive range of automation includes workflow editor and page tracking in all plans.
  • Auto-responders and transactional email features.
  • Integrations for popular platforms like WordPress and Shopify.

Pricing: 

They have 4 different plans, however, landing pages are offered only in higher tiers. For $65 per month, you get marketing automatization and 5 landing pages.

If that sounds like too little for you, the business plan has more than 20 landing pages. However, there’s no free trial here.

Try Sendinblue Page Builder 

3. Leadpages

Leadpages was founded in Minneapolis in 2008 by Clain Collins.

His goal was to help people build professional-looking pages and optimize them effectively.

LeadPages is one of the best tools to build landing pages and grow your email list. Especially for bloggers.

They have tons of page templates specifically designed for professional bloggers to convert readers into subscribers. Features like LeadBox make it easy to create on-click popups for higher conversion.

Their lead delivery feature is something I love. You can add lead magnets and they will deliver it for you, you don’t have to set up an autoresponder in a separate email marketing software.

So if you are a blogger and looking for the best landing page builder for your needs, LeadPages is your best bet.

Why it’s great:

  • Unlimited traffic and leads: you never have to worry about paying more for your success.
  • Countdown timers to add urgency to your offer.
  • Virtual workshops and weekly group coaching to access marketing wisdom and clear doubts.
  • Leadboxes: non-intrusive pop-ups.
  • Embed live and recorded webinars.

Pricing:

You can opt for a $27 per month plan or go with something higher like their Pro plan, which costs $59 per month. However, if you prefer more than 3 sites and 1-1 quick start call, there’s an Advanced plan for $239 per month.

Try LeadPages

4. Squarespace

Squarespace is essentially a website builder.

But you can use it to create single-page websites, host them on a custom domain and use it as a landing page. It comes ie a beautiful set of hundreds of page templates and a beginner-friendly drag and drop builder.

Squarespace is an all-in-one solution for website management. People who think WordPress is way too much to handle and want a simpler but effective solution should choose Squarespace. After all, they featured Keanu Reeves in their commercials, isn’t it awesome?!

Why it’s great:

  • Has 3 mobile apps from where you can manage your website
  • A donation system that covers custom email receipts suggested contributions and custom checkout.
  • After Shopify, Squarespace is also one of the best ecommerce website builders.
  • Award-winning 24/7 customer support.
  • Powerful analytics

Pricing:

Squarespace cares about the youth. They offer a 50% discount for students in their first year! Besides, the cheapest plan is only $12 per month. If you want advanced analytics, which helps a lot with your marketing strategy, you’ll need to go with the Business plan ($18 per month) or a higher plan.

Try Squarespace

5. Instapage

With a young leadership team, Instapage is one of the most popular landing page builders.

Instapage is the best landing page for PPC marketers. Period. If you deal with ads and want more ROI and less CPC costs, try Instapage and you’ll notice the results in a week.

Features like AdMap and Post-Click optimization make it an exclusive page builder for getting higher conversion through PPC and social media ads.

And their drag-n-drop editor is the most beautiful page builder I’ve ever seen.

Why it’s great:

  • It has more than 200 box templates for you to choose from.
  • Gives you access to professional stock images.
  • Instablocks: allows you to reuse elements.
  • Access to heatmaps at higher plans.
  • Collaboration features for teams.
  • Has Thor Render Engine, which provides the fastest landing page loading speeds in the industry.
  • Advanced conversion analytics dashboards.

Pricing: 

Instapage is quite expensive. Their basic plan is $149 and only if paid annually. You will need to go with a custom plan to get some cool features like unlimited conversions and Google AMP-powered landing pages.

Try Instapage

6. HubSpot

Dharmesh Shah and Brian Halligan, fellow graduates at MIT, founded HubSpot after noticing a shift in the way people shop and buy.

They knew they had to focus on helping customers and not interrupting or harassing them, and that’s exactly what they do. HubSpot’s focus on Inbound Marketing is unparalleled.

Their landing page builder consisted of the same conversion optimization as they practice in the marketing campaigns. And you can connect your landing pages with the suite of tools HubSpot offers in one click.

Why it’s great:

  • A/B test every element on the page.
  • Free CRM and HubSpot’s suite of marketing tools are some of their unique features.
  • SEO recommendations and content strategy.
  • Really great customer support.
  • Well-designed, beautiful interfaces.
  • Multiple currencies: up to 200 currencies in their Enterprise plan.
  • Calls to action available in Professional and Enterprise plans.

Pricing:

To support small businesses during these uncertain COVID times, Hubspot has drastically reduced its starter plan from $150 per month to $50 per month. That’s really nice of them. For an Enterprise-level plan, prices still start at $3.200 per month, though. They also have a set of free features like ad management and email marketing.

Try HubSpot page builder

7. Launchaco

Launchaco is an innovative website builder that guides startups through a painless setup process.

It was founded in 2016 and acquired just two years later by Namecheap, a domain name registrar.

It’s a simple but powerful solution to create websites for personal and small business purposes.

Why it’s great:

  • No account is needed. You just click Create Your Website for Free and start building it. Launchaco will remember where you left the next time you come to their website.
  • HTTPS encryption (via the non-profit certificate authority Let’s Encrypt).
  • You have the possibility to build unlimited websites even on the free version.
  • Very basic interface: building your landing page couldn’t be easier.
  • Integrates with Google Analytics and other selected third-party tools.

Pricing

If you want to create a professional landing page, remove Launchaco’s branding and have downloadable websites, you’ll have to pay a very reasonable $49.99/year. But if you are good with having small ads for Launchaco, you can give their free plan a try.

Try Launchaco

8. Landingi

Landingi has been in the market for over 9 years now and has customers in more than 80 countries.

They are really committed to what they do and share proudly case studies so you can see the benefits of using Landingi.

Landingi offers tons of features including a powerful drag n drop page builder, lead boxes, sales funnel builder, A/B testing, and personalization tools.

Why it’s great:

  • Embeddable on your Facebook page.
  • Landing page import: Landingi lets you import other pages from the internet to “clone.”
  • Wide range of professional templates that offer different products or target different industries.
  • One-time free migration service.
  • More than 200 ready-to-use, well-designed templates.
  • WordPress plugin: publish landing pages on WordPress with a few clicks.
  • Unlimited conversions and landing pages in all plans.

Pricing: 

Landingi has three different plans. For $55 per month, Create is meant for small and local companies and comes with a WordPress plugin, among other features. Both Automate ($79 per month) and Agency ($149 per month) offer more than 9,000 unique visitors per month.

Try Landingi

9. Wishpond

Wishpond is another suite of marketing tools that offers an impressive landing page builder.

Their all-new page builder consists of freshly acquired marketing tactics by Wishpond.

It’s a drag-n-drop page builder with over 50 templates and lead generation tools integrated within the editor.

It also comes with powerful A/B testing and analytics report.

Why it’s great:

  • Unlimited testing variations.
  • Unlimited form fields, landing pages, popups, and user accounts.
  • Social media contest and competition tools like sweepstakes and Instagram Hashtag contest.
  • More than 300 integrations, including Mailchimp, Shopify, and Zapier.
  • The team usually holds webinars and publishes articles on the latest practices in marketing.

Pricing:

Wishpond’s most popular plan is $99 per month and has a maximum of 2,500 leads. If that number doesn’t sound good for you, the Rapid Growth plan has a wide range of lead limits, and prices vary according to which you pick: for 1,000,000 leads, the cost goes up to $2989 per month.

Try Wishpond

10. Lander

Design for small businesses and entrepreneurs, Lander is part of the affordable builders.

It’s noted for its intuitive design that makes it easy for users to create their own highly-functional landing pages, with no coding skills required.

Why it’s great:

  • 100 SEO-optimized templates. Their code is fully customizable, giving you full control over your pages and faster loading times.
  • A/B testing on all packages.
  • Easy-to-use drag and drop editor.
  • Email marketing integration: Mailchimp, Doppler, Aweber, VerticalResponse, etc.
  • Includes analytics.
  • SSL encryption.
  • Facebook Landing Pages.

Pricing: 

Choose between a $16 per month plan for small businesses or an $83 per month plan for in-house marketers. This last one comes with Zapier integration, dynamic text replacement, and technical support. Either way, you get a 14-day free trial, no credit card required, in both plans.

Try Lander

11. Thrive Architect

Thrive Architect isn’t just another company among the many landing page builders. Paul McCarthy, a tech fanatic, and Shane Melaugh, a marketing expert, found each other in early 2013 when they were looking to complement their skills.

That’s how Thrive Themes, a WordPress page builder, was founded. They are improving 24/7, attempting to be “light years ahead of its competitors” as they put it.

If there’s one WordPress page builder we would recommend, it’s Thrive Architect. Before page builders like Elementor came with inline editing, Thrive Architect was already supporting it.

They don’t just add landing page templates. Instead, they release sets that allow you to build your complete marketing funnel while matching your brand. It’s as easy as it gets.

Why it’s great:

  • 291 landing page templates.
  • 16 conversion-focused products like testimonial blocks, CTA, and timers.
  • Fastest WordPress page builder: 100% front-end visual theme-building magic.
  • Thrive Quiz Builder that guides your visitors and segments them apart from boosting website engagement.
  • Highly effective A/B testing.
  • Allows you to build professional online courses on your WordPress website.
  • Thrive Ultimatum to create countdown campaigns and take advantage of scarcity marketing.

Pricing:

For getting access to all their plugins, the cost is $19 per month if paid annually, if paid quarterly it costs $30 per month. Yeah, super cheap. They also offer a 30-day money-back guarantee, so if you don’t like Thrive Suite for any reason, you get a full refund.

Try Thrive Architect

12. GetResponse

GetResponse is a powerful tool to send emails, create landing pages and automate your marketing.

As an all-in-one marketing suite, it’s a good option for marketers starting from scratch. The reason why I’m recommending GetResponse is its conversion funnel feature.

You can create landing pages, sales funnel, integrate checkout pages, host product lists, and more under one platform.

Why it’s great:

  • Has thousands of stock photos and templates
  • PayPal button to take payments on the fly
  • Integrates with many platforms, including Adwords, Bing, KissMetrics, and Facebook.
  • List automation allows you to add many conditions to help segment your subscriber list automatically.
  • Unlimited landing pages in all plans.

Pricing: 

GetResponse has four different plans, from a Basic $15 per month to an advanced platform with custom pricing of more than $99.

You can try any of those free for 30 days. There’s also a personalized and flexible plan that offers account migration support and dedicated support.

Try GetResponse

13. ShortStack

ShortStack is a great landing page builder that specializes in contests, giveaways, and quizzes.

It’s an end-to-end content management solution. So you can build fun and interactive marketing campaigns with them.

Why it’s great:

  • Pre-designed landing page templates filtered by category. Templates include contests, giveaways, quizzes, and email collection giveaways.
  • ShortStack’s Advanced Entry Picker lets you select random winners within seconds.
  • Drag and drop builder.
  • Can automate emails to turn leads into customers.
  • Excellent customer support and great reviews for user-friendliness.
  • Analytics can be integrated with Google Analytics to get a more comprehensive set of data.

Pricing: 

All plans include unlimited emails and campaigns. The lowest plan costs $99 per month and doesn’t include campaign analytics.

For a plan with unlimited contests and account managers, you will have to pay $499 per month. There’s also a free trial available.

Try ShortStack

Wrapping up: The Best Landing Page Builder

So here you have it, 13 of the best landing page builders to help you increase conversion and leads.

As you could see, there are plenty of options with different features and prices.

Our builder of preference is, of course, Unbounce, and we encourage you to give it a try.

But truly any of the builders mentioned above are awesome options.

Which one did YOU choose? We would love to know! Tell us in the comments.

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