6 Smart Amazon Affiliate Marketing Tactics to Boost Sales

There are a lot of factors that affect your Amazon affiliate sales. Simply adding links in your blog posts won’t get you enough sales to sustain.

Affiliate marketing requires a lot of work and patience. It’s not something to set up and forget.

Especially when things get competitive in niches like Amazon affiliate.

Amazon is one of the world’s biggest e-commerce portal. It is also the most popular affiliate program.

In fact, Amazon was the one company that utilized affiliate marketing from the beginning and made it a popular way before it was considered as a high ROI marketing channel.

Now due to its popularity, most beginner Amazon affiliates find it hard to make money online. It’s highly competitive, and the commission rates are meager. So you need a significant amount of consistent traffic to make a decent amount of money.

If you want to leave your job and become an amazon affiliate who makes more than your previous job, this article is for you.

In this article, I’m sharing 6 highly practical amazon affiliate strategies that’ll help you get more traffic and generate high commissions.

Implement any of these tactics, and you’ll see improvements in your CTR and sale conversion rate.

The Contents

  • The Basics for An Efficient Amazon Affiliate Website
  • Marketing Tactics to Get Attention & Clicks on Your Amazon Affiliate Products
  • Sales Tactics to Generate More Sales on Amazon for Affiliate Products
  • Advanced Strategies to Generate High Income from Amazon Affiliate Program
  • Your Turn

The Basics for An Efficient Amazon Affiliate Website

Before we get into the affiliate marketing tactics, let’s talk about the basics of a successful amazon affiliate website. Below are some of the website optimization tips I’d like you to implement on your blog right now.

1. Implement SEO Strategies

The best traffic is free traffic. And the search engine is the biggest source of free traffic. Especially for affiliate marketers, because search engine users are mostly looking for a solution/product/service.

It also has an amazingly high conversion rate. You don’t have to invest any money to get traffic and it is scalable without limits.

So, how do you get more traffic from search engines, especially the giant Google?

That’s what SEO is all about. Search Engine Optimization (SEO) is the key to get a constant flow of organic traffic from Google.

What happens with SEO is, you tweak certain parts of your website, add certain elements to your blog posts and structure your website in a way Google can easily crawl it.

The whole aim of SEO is to make your blog posts more visible and understandable to Google’s algorithm.

However, the most important part is living up to the expectations of visitors. Once you implement SEO, Google will give you several chances on SERPs (Search Engine Result Pages).

If your content fulfills what your headline promises, you’re going to get consistent traffic and top rankings in SERPs.

Now you know why you need to get your SEO right.

Here are a couple of SEO guides for you to quickly take action:

  • 19 Practical On-Page SEO Strategies
  • How Long Does it Take to See Results of Doing SEO
  • 7 SEO Tips to Increase Rank of Blog Posts On Google SERPs

2. Optimize Your Blog for Speed

First and foremost, optimize your website so that it loads quickly. And by quickly, I mean under 2 seconds.

It helps you get a higher engagement rate while boosting the user experience of your affiliate website. If your visitors are happy with your website performance and content, generating more affiliate sales become one step easier.

See, most websites have a very slow loading speed. You might think it’s okay since it’s only taking a few more seconds than 2 to load. But that’s not really profitable, as per what the studies show.

Multiple studies have constantly concluded that at least 47% of visitors will leave a website if it takes more than 2 seconds to load.

That’s a big chunk of lost customers and affiliate sales.

A fast loading website is also beneficial for SEO. Google has explicitly stated that website speed is a prominent ranking factor, and it shouldn’t be overlooked.

You shouldn’t worry about getting a perfect 100 on the PageSpeed tests. You need to focus on how to get the page content load under 2, better yet, under 1 second.

Most websites don’t have a perfect PageSpeed score, which is totally fine.

Tools to get your website load super fast:

  • SSD Hosting (Kinsta, DreamPress or WPX)
  • NitroPack.
  • WP Rocket WordPress plugin.
  • ShortPixel Image Compression.
  • StackPath CDN.

Read the following articles for in-depth guides on speeding up your website:

  • 9 Ways to Improve WordPress Page Speed
  • 10 WordPress Plugins To Improve Speed 

Marketing Tactics to Get Attention & Clicks on Your Amazon Affiliate Products

1. Don’t Publish Blog Posts to Sell

You probably know about this, but no one loves getting sold anything. People don’t buy when you sell them. If you write blog posts about Amazon products with the tone of a salesman, you’ll inevitably fail.

Most consumers have no notion of what they NEED. They mostly buy because they WANT to.

Here, your role as an affiliate marketer is to help your visitors identify their NEEDs.

Imagine you’re writing about products such as the right feeding bowl for your dog.

Do your visitors know what they need? Probably not. They don’t have any idea how many varieties of dog bowl exists, or that there’s one for every breed, some are titled, raised or made of ceramics. It’s a whole micro-niche in itself.

It’s your job, or I’d rather say it should be your aim to help visitors make a decision. Write your blog posts in a conversational tone, like it’s a note to a friend. A friend whom you’re recommending something.

Sate the benefits in your article, make them understand how this product is the best suited for their needs.

So, instead of writing a product list article, write a review, and comparison articles. Or better yet write educational articles that are in-depth and loaded with guiding information.

Because if you tell your visitors to buy simply because they want it and you happen to write about it too, it’s not gonna happen. You have to make them feel they absolutely need that product and that it’s an ideal choice to solve their problems.

At first, you might not get the tone right, but eventually, you’ll get the hang of it. And soon enough, you’ll notice positive results in your Amazon Affiliate dashboard.

2. Narrow Your Niche

Typical Amazon affiliate websites have a highly targeted niche, which is good.

But you can go one step further, and narrow down your niche just a little bit to make your blog an authority in less time.

By limiting the category of products you write about, you can easily rank for high-traffic keywords. It will also bring highly-targeted traffic to your product articles.

Don’t write about every single product on your niche, focus on one micro-product at a time. Write multiple blog posts about the micro-product and interlink them in a series of blog posts.

It’s similar to a content marketing technique called Content Silo Structure.

The Silo Structure in content marketing is basically the idea of creating highly-relevant content and interconnecting them in a series. Once you create a series of blog posts o a product, you’ll start ranking much easier for other similar keywords.

Amazon affiliate rates are not as high as other niches, such as internet marketing. I can promote a single product and make anywhere between $10 to $600 per sale. In fact, I very much do. But that’s not possible with Amazon products.

That’s why you’ll need to constantly create Content Silos for multiple Amazon products. Then, you’ll start getting more clicks on your affiliate links on auto-pilot.

3. Use Amazon Affiliate WordPress Plugins

AmalinksPro has the best features for Amazon affiliate marketers.

I’d recommend using two WordPress plugin for every Amazon affiliate:

  1. AmalinksPro.
  2. AAWP.

Regardless of the money you’re making. You can still make more by adding as little as a WordPress plugin.

Both AmalinksPro and AAWP are packed with conversion optimization and CTR features. I’d recommend using AmalinksPro first if you’re making more than $1,000/month from the Amazon affiliate program.

AmalinksPro will help you effectively increase your affiliate sales using features like Product showcase, live price showcase, and customizable call to action buttons.

It is also the safest Amazon affiliate WordPress plugin, as it complies with all of the Amazon Associate terms & policy.

AAWP is more beginner-friendly. But AAWP has a couple of features such as a comparison widget and bestseller list, which are amazingly effective especially for health and fashion niche websites.

4. Implement Email Marketing

Email marketing is the king when it comes to promoting affiliate products. It has consistently proved to be the highest converting marketing channel.

On average, email marketing yields $44 for every $1 spent. Apart from hosting your leads and subscribers’ email in a mailing list, email marketing requires very minimal investment.

Most of the time, you won’t spend a dime on email campaigns and sales letters sent via emails.

I recommend starting an email list as soon as you start your blog. Starting early will help you add more loyal subscribers to your mailing list which in the future may become your customers as well.

As time passes, you’ll have a massive list of loyal fans. An asset worth more than you can imagine.

Now let’s talk about how to pitch affiliate offers to your subscribers. There certain DOs and DON’Ts for email marketing for affiliate marketers.

The DOs of email marketing as an affiliate marketer:

  1. Nurture your subscribers. Give them a good reason to stick without over years.
  2. Think about the long term. Deliver quality content on regular basis. Provide value.
  3. Your subscribers can unsubscribe anytime, so make sure you do routine surveys and identifies if they need any help. This will show you care about them.
  4. Be transparent when you send an affiliate promotion. Disclose your relationship with the product and state you’ll recover a compression as a reward when they make a purchase.
  5. Add images into your emails. Especially when you are sending a direct offer of an affiliate product.
  6. Use simple text emails, rather than using a template. It converts well and looks way more friendly.
  7. Use your professional domain email address, instead of a personal email. Prefer Gsuite and make sure you add a profile image as well.
  8. Use autoresponders to welcome new subscribers.
  9. Use exit-intent PopUp or Slide-in optin forms – their conversion rate is crazy. Scroll Mat opt-in form would be good too.

The DON’Ts:

  1. You shouldn’t send emails containing only affiliate offers.
  2. You shouldn’t forget there are real people on your mailing list, with emotions. Use their name in your emails.
  3. Don’t hide your affiliate partnership.
  4. Don’t use a cheap email marketing software. It will hurt your business reputation.
  5. Don’t hesitate to add affiliate links, but don’t go overboard and add too many.
  6. Don’t misuse the data of your subscribers, Avoid spamming at all cost.
  7. Don’t use single opt-in. Always use double opt-in so subscribers are required to verify their emails.

Here are some of the best email marketing services.

For beginners, I’d recommend:

  • Moosend.
  • MailerLite.
  • Aweber.
  • ConvertKit

These are some of the few email marketing services that’ll allow you to use affiliate links freely in your emails.

5. Scarcity Marketing

Scarcity Marketing is a highly effective marketing technique. It’s a marketing tactic where the seller decreases their price for a very short period or limit the number of purchases/stock.

It’s often used in the SaaS industry.

A quick example would be how SaaS marketers utilize scarcity marketing to boost their sales conversion rate in the Black Friday/Cyber Monday season. You would notice the timer on their landing pages going backward.

The clock is ticking and the deal is going to expire soon.

If you really want that product, and there is a discount on the pricing, the chance of you making a purchase is extremely high. That’s how scarcity marketing works essentially.

There are a number of ways to get creative and add scarcity marketing to your Amazon affiliate website.

You can begin by adding timers to “Deal of the Day” Amazon products.

Create a custom landing page for high-demand products in your niche and display time-sensitive offers to get more clicks.

Thrive Themes have a great WordPress plugin combo called Thrive Architect & Ultimatum.

Here’s how you should use them:

  • Install Thrive Architect and Ultimatum. Two separate plugins.
  • Create landing pages for Amazon products, add the scarcity timer, and use Amalinks Pro or AAWP to showcase Amazon products to increase CTR (Click Through Rate)!.

There you go, a whole ToFu (Top of the Funnel) for you.

On a side note, if you sell courses or other membership products, consider using Scarcity marketing quarterly. Close your membership for new signups and open once every quarter.

I’ve seen tons of marketers get a massive increase in overall signup and retention rate using the exact same process.

6. FOMO & Social Proof Marketing

FOMO (Fear of Missing Out) psychologically means the feeling of being left behind while others are trying something new. You feel a form of entity when your friends or people around you buy something new and trendy which makes you feel you’re missing out on all the fun.

You actually utilize social proof marketing to increase amazon product sales using FOMO psychology. Social proof is a form of marketing where you utilize the FOMO phenomena and use it as a catalyst to purse visitors to make a purchase as soon as possible.

Social Proof is basically when people tend to copy others. People make their purchases based on the action of others. Especially when the product is unknown.

If what you’re selling is a brand new product or a new brand, the best way to generate more sales is using social proof marketing and testimonials.

Here are some of the best social proof tools.

I’d recommend starting with:

  • Proof
  • FOMO

Both Proof & FOMO are beginner-friendly but packed with advanced social proof marketing features.

Sales Tactics to Generate More Sales on Amazon for Affiliate Products

1. Use CTA

The Wikipedia definition of Call To Action (CTA) is pretty vague.

A CTA is essentially a “Call” that triggers your visitors to take an action you desire them to take.

It is a line of text or an image that is highly persuasive and dictates the next steps a visitor should take after going through the offer.

CTA is regularly used in all marketing channels.

Think about it, what would happen if you just present an offer to someone and don’t mention how to proceed further and why they should buy it right now?

Most of the visitors will don’t bother.

CTA gives them a reason, a sort of push to take that action.

When and where to add a CTA?

Include your CTA imminently after your sales pitch. The moment you mention pricing and explain the product, present the CTA.

Pursue the reader and help them understand why they should buy the Amazon product you’re promoting, and why now.

Add a CTA box using WordPress plugins like:

  • Thrive Architect
  • OptimizePress

2. Build a Sales Funnel

A sales funnel is more of an advanced version of email marketing. The main difference between regular email marketing and sales funnel is the level of automation and lead nurture process.

It is a stage-by-stage journey of a customer starting from lead generation to making a transaction.

When you signup to buy a product from an e-commerce website, can you remember what happens when you suddenly leave a product in your cart?

You get a reminder email. Almost instantly, the e-commerce store sends you an email reminding you that there are still products in your cart. If you don’t make a purchase, you even get a discount coupon.

And if you still don’t take any action, you get a feedback email. They start asking you questions to understand why did you abandon your cart.

All of this is possible because of a sales funnel that works on automation. The whole journey of your subscribers from begin a new visitor to becoming a customer is completely automated.

You only need to monitor the funnel stages to identify errors or to analyze the sales conversion rate.

Getting started with the sales funnel is easy, thanks to the new SaaS tools we have these days.

One of the best tools to start blog dales funnel is GetResponse Conversion Funnel.

It comes with custom-built templates using which you can create a sales funnel for your affiliate products, even if you have zero prior knowledge of marketing and sales.

Pro tip – Be persuasive in your tone, not pushy.

Advanced Strategies to Generate High Income from Amazon Affiliate Program

1. Sticky Bars

Another good way to promote seasonal offers and high-demand products is using sticky bars.

These little notification bars can either float at the top or at the bottom while staying consistently in sight of the visitors.

Sticky bars don’t interfere or hinder user experience. But they are sure great attention-grabbing elements.

You can use sticky bars to promote sales on Amazon without much work. To further increase clicks and conversion rate, use advanced targeting options.

A few good tools to add sticky bars would be:

  • Hellobar
  • OptinMonster

2. Push Notifications

The newest trend in online marketing is push notifications. Recent studies show that push notification subscribers are much more interactive and responsive than email subscribers.

Push notifications are much more convenient to subscribe to. You don’t have to collect any emails or other personal details.

Just a simple click and you’ve got a new subscriber. Sending notifications is also easy. Write a short but catchy headline and a very short description and send it to hundreds and thousands of people at once.

Unlike emails, the subscribers don’t have to open an app or go through a paragraph to get to the offer. Instead, the offer is immediately opened upon clicking the notification.

As an Amazon affiliate, you can use push notifications to send promotional offers to offline subscribers as well.

Not only push notification are convenient, but they are also the future. So make sure to start using it on your blog, from today.

You can use Subscribers to get started with push notifications for free.

3. Start a Youtube Channel

Last but not the least, start a Youtube channel. Youtube videos have a very high conversion rate, especially when you are detailed in your presentation.

Not only getting on youtube will help you get more affiliate sales, but it will also add a second revenue stream. Which is always a good thing.

Don’t get stressed. You can start by simply talking about various products sold on Amazon in your niche. Soon, you’ll be able to get more views and subscribers.

Hopefully, you’ll also be able to get review units much faster if you keep your consistency and make videos with complete dedication.

Add Amazon affiliate in your video descriptions as well as mention it in your video. Here’s an example:

Look how Mrwhosetheboss distinguished between Uk and Us amazon affiliate links

You can automate the geotargeting of your Amazon affiliate link using Geni.us. 

In fact, if you’re an Amazon affiliate and you are not using Geni.us, you are leaving a lot of money on the table.

Of course, you’ll also need to apply some smart strategies to grow on youtube as well. Check out our Youtube guides and tutorials here.

Your Turn

I’ve listed some of the best Amazon affiliate marketing strategies in this guide. Implement a couple of these strategies on your blog and watch your sales grow.

Now it’s your turn to go out there and do it.

You would also like to read:

  • 15 Best & Powerful Affiliate Marketing Tools
  • How to Get More Clicks and Conversions on Affiliate Links

Is there a strategy you’d like to share?

Let me know in the comments.

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