NORTH PLATTE — In the coming weeks, a seismic shift is likely coming to college athletics.
Athletes this summer are headed toward being able to profit off their own name, image and likeness. There is still much to sort out — namely, whether the United States Congress will enact the type of sweeping federal legislation that the NCAA would like or whether rules will differ state to state — but many states have laws that are passed and go into force on July 1.
Speaking at an event on the Big Red Blitz tour Wednesday morning, Nebraska football coach Scott Frost pointed out the number of No. 7 jerseys in the crowd and, even though at least one had his name on the back, used the other famous No. 7 in Husker history as an example of what, in his estimation, will be the benefit of players being able to make money from their own likeness.
“For a lot of years, the school made a lot of money selling No. 7 jerseys and Eric Crouch only got a scholarship to the University of Nebraska,” Frost told an audience of around 100 here. “Part of that I like because there’s a beauty and a purity to college athletics and amateur athletics, but somebody like Eric probably gets exploited a little bit.”
Frost reiterated what Nebraska has been saying for more than a year, since it first outlined its approach to preparing for the NIL era last spring, that Nebraska is going to embrace the change and help its athletes maximize earning potential.