Monthly Blogging Income Report: July 2020

Welcome to another blogging income report of BforBloggers.

2020 has been a crazy year. A lot of stuff happened amidst COVID-19 spread out. The pandemic put a halt on absolutely every industry, but one – Online marketing.

So, I thought this is a good time to share my income and traffic report with you.

I started this blog 2 and a half years back. BforBloggers, from the very first month, has been a profitable venture for me.

That’s because I didn’t start a personal blog. I strived to make it a sustainable business since day one.

I’m making great money online. Every month my income increased at an average of about 17% percent.

Nothing changed for me until this month – July 2020.

If you haven’t read the last report, you can do so here.

In this article, you’ll realize what happened in the past two months. And what lessons you can learn from this income report.

The Contents

  • Analysis of the Past two Months – Lessons I learned
  • My Rejuvenation
  • Income Report – July 2020
  • Expense Report

Analysis of the Past two Months – Lessons I learned

I’ve already crossed a $10,000 per month mark in December 2019. That includes the year bonus of about $4,500 dollars.

But in January 2020, I managed to make more than $1ok, without bonuses.

And that too, with just one affiliate product. I did insane hard work to get that mark – 14 hours of continuous writing.

I recently purchased a car too. A Hyundai venue 1.0. One of the most value for money cars in India, no doubt about that. I’ve talked about it in detail in my previous income report.

But with increasing monthly recurring revenue, you tend to lose the grip of hard work. With all these articles about 80/20 work rule and workless make more ideology, it’s hard to keep your focus on working all day.

Well, that’s what happened to me.

For the last 5 months, I’m making 10K + and I’ve caring far too less about writing. I’m more focused on what I’m already earning than leveraging it to scale my business.

All of which distracted me from my main point of focus – creating content.

Money shouldn’t be our primary focus while building a business, the output should be. Whatever the output of your business is, that should be your primary focus, not money.

I think the biggest culprit which kept from writing as much as I should have is hiring too early. I hired content writers in April 2019.

Well, that didn’t work out very well.

While I handle all the monetization stuff myself, the affiliate revenue kept growing, but traffic not so much.

Look, these writers that you hire, they are good at one thing – writing. While you as a business owner, have to be good at multiple levels.

You need to make sure you’re good at SEO, WordPress backend, marketing, content optimization, just to name a few.

The thing is, you can’t let yourself get distracted. As your blog grows the competition becomes tougher. You can’t lose the focus of your goal.

Blogging is all about learning and implementing. One thing about online marketing is it never gets stagnant and never gets boring.

But if you settle for what’s working for too long, it starts to become just like any other desk job. Repetitive and monotonous.

The only thing that has helped is focusing on the ONE thing. I recently read this book called The One Thing by Gary W. Keller and Jay Papasan and this is all you need to regain your perspective towards your goal.

In summary, the book is all about focusing on one thing at a time and giving your whole soul towards achieving the desired outcome.

That’s exactly what I’m aiming for right now.

Pomodoro technique has also proved to be effective in getting me into the flow state. YOu should definitely check that one out. I’ve talked about it in my article about distraction blocking chrome extensions as well.

My Rejuvenation

I didn’t give two bits of concern to anything on BforBloggers until May 2020.

April 2020 was one of the best months of my blogging and marketing consultation career so far but May brought a Google update with it.

The Google algorithm update released on May 4th is far by the worst I’ve ever seen. It’s weird because the majority of blogs have been hit, and I don’t see any solid reason behind it.

It’s not about the BERT, speed, content, or authority. It just optimized the whole Google experience for the Covid-19 situation.

Recovery from this update is fine. It hasn’t affected the quality of the visitors. Steadily I’m climbing back up by updating my content and optimizing user experience.

It did affect the revenue from CPA affiliate programs. Although, affiliate sales for me aren’t proportional to sales. One post like the ConvertKit review brings me about $350 per month in recurring revenue with a few hundred visits a month. And it grows as more people keep adding more revenue.

And Mangools $129 per sale which adds up to the $582/month and it’s recurring. One SEMrush sale made $599 on top of $2600 in recurring billings.

And there is a number of other products, few of which pay me a higher percentage, compared to regular affiliates. These are called Vetted Partnerships.

That why I recommend you join as many recurring affiliate programs as possible. You’ll be on the safer side, always.

Then Siteground changed its pricing structure.

In an absurd update announcement, Siteground updated its pricing and plans and it is expensive for choice for beginners.

Siteground was a go-to web host for beginners. I’ve had a great time recommending it to my readers and the sales sats till the update are good too.

The update slashed about $700 (and possibly more) from my income per month. That’s not a huge bump in long term, because Siteground is a declining service. Their server reliability and support is not what it used to be.

I must try a few new hosts and reaccess my recommendation. No worries on that part.

Apart from that, ConvertKit changed their affiliate software – which means old cookies aren’t effective anymore. So the people who now purchase a ConvertKit subscription clicking on my link, won’t be linked to my affiliate software.

I’ve had never experienced a decline in my income so far.

That’s why May and June were not a very good adventure for me. It feels quite discouraging when you see the graph going downwards.

BforBloggers in May and June combined made about $8,300.

Not that I sustained a loss.

But it just not what I’m used to.

It’s a tougher pill to swallow.

When I was looking at the analytics report and my revenue overall at the end of June, that’s when I realized what I needed to do.

I need to rewind and analyze what I’ve done and what I should’ve done.

A small reality check in the disguise of decline in my income helped me get back my fire back.

And I’m grateful for everything.

I spent the entire month of July strategizing everything I need to do following the time I’ve wasted.

Beginning in August, I’ve let go of both of my old writers. Hired a few new, compassionate authors.

I’ve also started to work in a routine and get off of that 80/20 bandwagon.

The 80/20 rule says you get 80% of the results by 20% of your work. Well, those people who say this rule helps them succeed every day are yet to practice what they preach.

In a nutshell – the 80/20 rule doesn’t work for the level of success I’m aiming for.

I’m not comfortable making $10k or $20k for the rest of my career. That’s average, and there’s no point in living average.

I’m back to my old routine, 14 hours of work, without holding back anything. And I love it.

I didn’t even realize how much I missed being a hungry blogger.

Sooner than later, your efforts start to pay off.

I’m also having a productive boost using Asana. Do give it a try, it makes creating routine tasks and managing teams damn easy.

The best part, it has a mobile App:

Income Report – July 2020

July was a slow-paced recovery month.

Here’s a breakdown of the total revenue BforBloggers generated:

  • Other affiliate programs – $6750.18 (combined with special offers)
  • Unbounce – $2400 (approx.)
  • ShareASale two-tier – $210.4
  • WP Rocket – $29
  • ConvertKit – $364 (recurring)
  • SEMrush – $599.90
  • OceanWP – $19
  • WPX  – $140
  • KnownHost – $91
  • Advanced Ads – $13.80
  • Aweber: $64.10
  • Mailerlite: $34
  • Cleantalk: $70
  • Pending payments – Astra, GeneratePress. Nestify & OptinMonster.

Total Income: $7305.1 (approx)

Or about 5,47,548.66  in INR. (As of July 2020).

Expense Report

This includes the expenses I have that are necessary to run an online business.

I don’t hold back on the necessary expenses. I pay straight-up for the software or service that I find the right fit for me.

Such as hosting. I recently migrated to Kinsta. After getting much-appreciated recommendations.

I started with the Starter plan but I would have to move on to the Pro plan because of hitting the PHP worker limit repeatedly. Which made BforBloggers slow.

Kinsta’s review is coming soon.

Here are other expenses for BforBloggers:

  • Aweber: $65.19
  • KWFinder:  $69/month
  • Kinsta: $60/month
  • LinkWhisper: $77
  • Perfmatters: $54.95 (bought it for review, but seems to be a good performance optimization plugin so I’ll keep it for now)
  • BackupBuddy: $127 (annual renewal)
  • Freelance writers: $1400
  • Freebuds 3: $155 (better than AirPods)

Total Expenses: $2008.14 

Total Profit – 5296.42

That’s it for today.

I hope you’ve had something beneficial to take away from this income report. I like to share everything that happens with the blog and the business as much open as possible.

Let me know your learning in the comments.

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