SEMrush vs SERPstat: Detailed Comparison

For those who’re are severe about rising your search engine site visitors, then you definitely want an web optimization device that can assist you.

You want a whole tool-set to actually:

  • develop your natural site visitors with web optimization
  • get higher ROI on advert
  • purchase extra backlinks with much less time and sources spent.

This and rather more you are able to do with each SEMrush and SERPstat.

However the instruments are very related, and it is not sensible to purchase each.

So which one is best?

I’ll lay down each element and aid you determine.

I’ve divided this hybrid overview/comparability article into 5 distinct sections.

Right here I wish to evaluate 5 essential options and sections of each SEMrush and SERPstat, and we’ll see how they stack in opposition to one another.

On the finish of every part, factors will probably be given to the winner.

Whoever finishes with extra factors, wins.

Spherical #1- General Usability


Each SEMrush and SERPstat are simple to make use of, and each welcome you with intuitive and easy-to-grasp dashboards.

However what I like with SEMrush and I feel they pull off rather well, is how compact their dashboard’s options are.

All the pieces it is advisable know and study is on the left sidebar, and from there you may entry totally different areas of the device like:

  • Key phrase evaluation
  • Area analytics
  • Area Authority (IN SEMrush’s personal format)
  • Subject analysis
  • Initiatives
  • Hole Evaluation
  • Subject analysis
  • Advertising perception
  • And extra

It’s handy for positive, however the a lot sooner approach of utilizing the device is to easily use the search bar on the high of the web page

SEMrush dashboard

For those who enter a website identify, they may take to a website overview part full with information you need to use, issues like:

  • Web site Natural site visitors
  • Prime natural keywords
  • Backlink profile overview and measurement
  • Pattern advertisements

Domain overview

If you enter a keyword (instance “start a blog”), SEMrush will transport you to the overview web page underneath ‘Keyword Analytics.’

SEMrush keyword overview


There you might be introduced with a tonne of helpful information, from keyword search quantity to associated keywords and questions, keyword issue to domains already ranking that you simply’ll must beat…

All essential data it is advisable determine whether or not to pursue a keyword or not.

Lastly, should you entered a web page URL, SEMrush will take you to the “Organic Research” evaluation web page.

This report exhibits you:

  • Key phrases URL ranks for
  • Site visitors tendencies and seasonality
  • SERP volatility

SEMrush url Analyzer

Have you ever been paying consideration to date?

I hope you have got as a result of SEMrush is improbable! And also you in all probability observed from the pictures above that SEMrush tends to point out you all data you want in a chicken’s-eye overview, that means all studies are above the fold and also you don’t must scroll down except you actually wish to dig deeper into one thing.

I like that. I prefer it lots. I’m a busy marketer, and I wish to see straight away if there are modifications I would like to concentrate to.


Now let’s flip to SEMrush’s challenger. Once you log into your SERPstat account, the very first thing you’ll see is that their dashboard is tremendous clear, elegant, and never as crowded as SEMrush’s.

Your start line would be the “List of Projects” tab which supplies you fast entry to all of the work you ever are executed with SERPstat (and that you simply saved in fact)

However to begin utilizing the device, merely enter one thing of their search bar. You don’t must specify whether or not it’s area or URL or keyword, as a result of SERPstat routinely detects it by itself.

SERPstat dashboard

Now, let’s say you entered a website identify.

Similar to with SEMrush, SERPstat takes you to an summary web page that exhibits you:

  • Area’s backlink profile
  • Its whole Natural site visitors,
  • its keywords,
  • It’s PPC keywords in the event that they’re bidding in Google in fact

SERPStat domain overview

Coming into a keyword will take you to the “keyword Overview” web page, which exhibits your keyword’s:

  • search quantity,
  • issue ranking rating (competitors stage),
  • associated keywords,
  • CPC,
  • and so on.

SERPstat keyword research overview

For those who entered a URL, Serpstat would present you solely the important info on the overview web page.

Factor like:

  • Whole variety of the keyword the web page ranks for
  • Natural keyword samples
  • Key phrase place distribution chart
  • Advertisements keywords

However, if you’d like extra in-depth reporting, you’ll have to navigate to different pages underneath the “URL Analysis” sub-menu.

And there you may get further and worthwhile information like:

  • SERP opponents
  • URL comparisons
  • Mission keywords

Be aware: that is all lined beneath in SERPstat’s keyword analysis part.

Extensive keyword research with SERPstat

You’ve in all probability observed by now that each instruments spit out related information.

Nevertheless, in contrast to SEMrush, SERPstat presents its information in a way more spaced out and arranged approach.

This small change in how information is given to you may make the distinction between you doing thorough market analysis and making grand plans which might be sure to work out completely, or not less than very  effectively;

and also you staring on the display, silently screaming and never figuring out the place to maneuver or look first as you’ve been struck with the bane of each severe web marketer- evaluation paralysis.

Nevertheless, this information cluttering and de-cluttering subject solely imply one thing should you’re a beginner, and your head begins hurtin’ as quickly as you see a bunch of numbers on the display.

The Winner?

I actually like how SERPstat’s information is introduced, clear, and really intuitive. However I don’t like the way it’s spaced out a bit an excessive amount of and the way it takes 5 or 6 scrolls to resolve the web page. And if you wish to re-check one thing, it’s a must to scroll up, and it rapidly turns right into a waste of time.

Keep in mind, the purpose of an web optimization device is to get the information you want, make a plan, after which get shifting with motion and execution. And if it’s sort of laborious to get the information rapidly, then that kinda defeats the aim of an web optimization device.

It is a minor downside for positive, and I’m positive that, had been I to make use of SERPstat repeatedly I’d’ve gotten used to it rapidly and would’ve gained the mandatory velocity,

However I nonetheless like a bit extra what SEMrush does and the way it’s multi functional place, and you’ll click on and dive deeper the place wanted.

So my choose for general usability goes to SEMrush.

Now onto …

Spherical #2- Area Evaluation


SEMrush is one highly effective device in the case of area evaluation. With it, you may break down a competitor’s area into little chunks after which assemble these puzzle items one thing helpful, one thing that may assist your web site develop.

SEMrush domain overview

Once you enter a website into SEMrush’s search bar, you get entry to information like:

  • Natural site visitors
  • Paid site visitors
  • Backlinks

However that is all fundamental stuff.

Additional down, you get to see:

  • how Google has been treating them for lengthen lengths of time (ranking volatility)
  • keyword breakdown by nation
  • SERP options owned
  • Prime pages
  • Subdomains
  • And strongest opponents

Thee isn’t room to point out you all right here with photos, however the gist is that you simply get a tonne of knowledge to pour over, just like the nerd you might be:)

You can too dig deeper into every of those studies.

For instance, figuring out the natural energy of a website us at all times tremendous worthwhile. As a result of perhaps you might “weaken” them by stealing a keyword or two underneath their noses.

So let’s click on the blue button and see what SEMrush studies.

As you may see from the picture beneath, SEMrush serves up an enormous listing of all keywords {that a} web site ranks for and that they’ve of their database.

You additionally get to study essential information like:

  • SERP Options- are the SERP crowded?
  • Site visitors- what’s the reward quantity?
  • Quantity- is it price going for it?
  • Key phrase Issue- is it attainable to rank
  • CPC
  • SERP volatility-has Google settled on search intent but?
  • and so on.-

General, SEMrush’s information is priceless when gauging the true energy of your competitors and deciding whether or not to enter a sure SERP or not.


Moreover the fundamental overview web page, SERPstat has 4 further tabs price exploring.

These are:

  • web optimization Analysis
  • PPC analysis
  • Batch Evaluation
  • Infographics

I gained’t be masking all of those right here!


As a result of there’s an excessive amount of to put in writing about, and I’m preserving usability in thoughts when crafting this put up. A 15,000-word SEMrush vs. SERPstat comparability put up can be fairly ineffective to you except you have got a few spare hours to dedicate to it.

I do know you don’t as we’re all busy entrepreneurs right here.

So’ll be masking solely the stuff that I do know you’ll wish to use.

Serpstat features and infographic report

The “Infographics’ section is first to get my attention and for a good reason.

It’s basically a compilation of all domain SEO data turned into easy-to-grasp charts and graphs.

So you can see charts for:

  • domain’s visibility trend for the year,
  • traffic trend for the year,
  • keyword position distribution.

You can see in the image above that oz had a significant dip in traffic around July 2019 and that it lasted till the middle of September. It’s because around that time, there was a huge Google update pushed, followed by many smaller tremors, and it obviously rattled their bones quite a bit.

But here’s something definitely wrong and potentially pretty silly.

This chart says that in January they got 90 million visits.

traffic report SERPstat

That is bogus. There is no way 90 million people in the world that search for SEO-related stuff in any given month, but even if there were, Moz would have to be ranking for everything, and everybody would be clicking on their results.

There is either something wrong here.

Next, we have the “Top pages” tab, which exhibits you the best-performing pages of a website you’re analyzing.


That is worthwhile data as a result of pages which might be performing rather well in Google often have a tonne of backlinks pointing to them, which implies that their subject is extremely linkable.

For those who had been to create one thing related however higher, you might then attain out to these site owners and ask that they hyperlink to you too. Then even should you don’t rank for that specific web page, you’re going to get quite a lot of hyperlink juice, which is able to then be distributed all through your web site through inside linking.

Additionally, one other approach to make use of this report is to see which pages are performing effectively in Google however don’t have quite a lot of backlinks.

Which means should you had been going out and construct content material that targets these simple queries after which construct hyperlinks to your pages you might outrank even a monster area like Moz as a result of Google doesn’t use rank domains, it ranks pages and pages with most hyperlinks win.

Tree view report

SERPstat tree view report

Lastly, there may be the “Tree View” tab. Right here you get a pleasant overview of all keywords a website rank for. What’s neat is that you need to use the filtering choice to slender the consequence to these keywords the place you’re on web page two.

So should you might simply enhance these pages a little bit (by sending hyperlink fairness through backlinking and inside linking), you’d climb to web page one, and then you definitely’d begin getting site visitors.

The winner?

SEMrush’s site visitors evaluation options trump SERPstat’s due to these three causes:

First, SEMrush calculates and takes into consideration all site visitors, not simply natural from Google. This implies their numbers are extra correct and probably extra worthwhile to you.
Second, and this ties in properly with the primary profit, however figuring out your competitor’s high site visitors sources will aid you study what site visitors channels are most useful in your area of interest. And additionally, you will study what content material will get heat reception together with your area of interest viewers.

Thirdly SEMrush additionally offers you essential demographic information akin to:

  • your viewers’s location,
  • their median age,
  • their looking machine of selection.

Particularly worthwhile is figuring out what machine folks use to browse content material out of your area of interest. As a result of should you study that 90% use cell phones, then you realize you gained’t be writing 5 0000-word mega guides.

As a substitute, a collection of related posts are higher suited in your web site and your ultimate viewers.

Alternatively, SERPstat has information from extra Google databases than SEMrush.

SERPstat pulls its information from over 230 Google information facilities all over the world, whereas SEMrush has entry to 180. Nonetheless, that is solely a downside for SEMrush if you wish to goal the viewers of a selected nation and SEMrush can’t aid you as they don’t have the information.

Winner- SEMrush

Spherical #3- Aggressive Evaluation

Why hassle making an attempt to reinvent the wheel when you may simply take what works and apply it in your personal enterprise?

And that’s precisely what each SEMrush and SERPstat can do for you- exhibiting you what works so that you don’t waste your valuable time.


To test your competitors first, it is advisable know who they’re. We are going to run web site evaluation within the search bar after which go “Organic Research “ tab.

And from there onto the “Competition” tab.

SEMrush competition tab

The very first thing you’ll see is a pleasant little function known as “Competitive Positioning Map.” It exhibits you on a graph who your main competitor is.

Under these preliminary information units is the true listing of main opponents together with a breakdown of their efficiency in Google in comparison with your web site.

You’ll be able to see every competitor’s:

  • variety of widespread keywords,
  • paid keywords,
  • Natural site visitors
  • Site visitors value
  • and so on

Organic competitors, via SEMrush

When researching your competitors in Google, you’re primarily seeking to see:

  • what are their foremost keywords (and the way might you steal them from underneath their noses)
  • What are their backlinks (and may you replicate a few of these))

SEMrush excels on this space of and on the left sidebar, you will notice a “Gap Analysis” tab.

Click on it and go “Keyword Gap.” As soon as there, enter your area and 4 of your closest opponents and take it for a spin.

It’ll present you the keyword hole it is advisable fill in.

Keep in mind, these will probably be your shut opponents. It means you need to have the ability to outrank them with higher content material and a few backlinking.

SEMrush Keyword Gap tool

Subsequent is the backlink evaluation hole device. That is actually highly effective and maybe my favourite function of SEMrush. The device helps you to enter yours and 4 different competitor’s domains, after which it exhibits you which ones backlinks your area lacks and the place (and infrequently how) your opponents received them.

Keep in mind, for any given SERP, Google is exhibiting you the sort of backlinks they like, so it’s prudent to try to replicate as a lot of them as you may.

Backlink Gap tool Semrush


Doing aggressive analyses with SERPstat begins with you first discovering your opponents.

The simplest solution to do it’s to seek for a keyword (instance “start a blog”) after which go to the “SEO Research” tab and “Competitors.”

Finding competitors with SERPstat

This gives you a listing of high websites competing for that key-phrase, and then you definitely simply have to take them aside from one after the other and test their backlink profiles, site visitors numbers, PPC spends…

The opposite solution to discover your direct opponents is to investigate a website after which go to the “Rank Tracker” tab and “Competitors.”

It will spit out 20 competing web sites that you would be able to observe, however extra importantly, these are the websites to dissect in your aggressive evaluation.

I can’t present you with photos right here, as a result of the device wouldn’t load for me. It saved redirecting me to SERPstat’s homepage.

I’m positive this can be a momentary bug solely.

Who Wins This Spherical?

Though SERPstat will get the job executed, and you are able to do excellent aggressive analysis with it, it might probably’t beat SEMrush and their backlink hole device.

That device alone is what does it for me as I do know the worth of hyperlinks, and any device that helps me discover easy-to-acquire, precisely the backlinks I have to rank on Google SERPs for a specific question, is pure gold for me.

SERPstat doesn’t have it, SEMrush does.

I choose SEMrush for this spherical.

Spherical #4- Key phrase Analysis

Researching keywords to focus on is each an artwork and a science, and you’ll be as inventive as you need, and there are 1,000,000 and one methods to do it.

Nevertheless, one of many best and most easy methods is to make use of a device that’s particularly constructed to make your job simpler, and extra enjoyable too.

Who doesn’t like a display crammed with tiny numbers?


SEMrush’s keyword overview web page is totally loaded with helpful information.

Proper off the bat, you get to study:

  • Key phrase search quantity
  • Key phrase Issue
  • Paid Search
  • PPC competitiveness
  • Phrase match and associated keywords

SEMRush keyword research

That is helpful, it truly is, nonetheless, a significantly better approach to make use of SEMrush for keyword analysis is to make use of their excellent keyword magic device.

Merely take your seed keyword, to plug it into Key phrase Magic, and let the magic start!

Semrush goes to offer an absolute tonne of concepts to fill your head with (keywords are divided into the broad match, phrase match, precise match and associated).

However what’s actually wonderful is that you simply’ll have the ability to type them by competitiveness, that means you’ll virtually immediately uncover gems to scoop in your web site.

One other highly effective function inside Key phrase Magic is the “Questions” tab.

Once you click on it, you get tons of of questions folks ask about your subject.

Question analyzer SEmrush

Why is that this essential a lot?

As a result of folks go to Google to seek for solutions to their issues. And each keyword will be formulated as a query.

Which means by giving the reply, your viewers desperately wants, you’re getting underneath their pores and skin as that pleasant web site that offers free assist.

So they arrive to a brand new customer; return a cheerful customer; and depart an excellent happier purchaser, as a result of they clicked in your affiliate hyperlink and purchased a product.

All people wins on this state of affairs and a query analyzer from SEMrush is an indispensable asset to you.

Lastly, the final gem of a function I wish to cowl is the Key phrase Issue device.

Typically, you discover a bunch of simple keywords to focus on. There’s twenty of them. They’re simple, but additionally very related.

Creating separate articles is a waste of time as a result of site visitors numbers simply aren’t there, and in addition twenty articles concentrating on the identical keyword with slight modifications is sure to trigger keyword cannibalization, if not a Google Panda penalty for this content material.

So it is sensible to focus on solely one of many preliminary twenty and embrace different phrases naturally throughout the article

To seek out which one is best to beat, merely pop on over to the “Keyword Difficulty” device and enter your required keywords.

And SEMrush will evaluate them for you and also you’ll have the ability to simply glean which one is the only option for you.

Keyword difficulty tool semrush


Once you put in your keyword is SERPstat’s search bar, you slam your fist on the proverbial desk and also you ask, no, you DEMAND of SERPstat to ship helpful information, SERPstat obliges, and it obliges actually good as you might be showered with a lot information that your eyes begin to water and damage.

So be warned! 🙂

So, proper off the bat, you may see:

  • Search quantity
  • Key phrase issue (decrease is best)
  • CPC (value per click on)
  • PPC competitors

You can too see natural keyword samples and advertisements keyword samples. And each studies will be expanded to incorporate all keywords SERPstat is aware of about.

SERPStat keyword overview

Once you click on on “show all” for natural keywords you get the grasp keyword listing, however you additionally get further worthwhile info.

SERPstat expanded keyword report

Actually fascinating is that SERPstat can serve data on particular SERP options Google has their SERP’s.

SERP options are issues like:

  • Picture carousels
  • Video carousels
  • Advertisements
  • Information panels
  • Featured Snippets
  • PAA bins
  • And many others

These can both be an amazing alternative to get extra publicity or a major keyword qualifier that tells you that this keyword just isn’t price going after.


As a result of should you see a keyword that has 4 advertisements on high, picture carousel, Featured snippet, and PAA bins, then you realize your time is best spent chasing one other keyword and fewer crowded SERPs.

One other function SERPstat owns is “Missing Keywords,” which is similar to SEMrush’s Key phrase Hole function.

So, after you’ve analyzed a URL with SERPstat, on the left sidebar underneath “URL Analysis,” there a “Missing Keywords” tab. Click on on it and the device will present you all keywords your opponents are ranking in, and also you’re nowhere to be discovered for.

It is a potential gold mine as a result of you may try to steal these keywords from them, and also you don’t even must do something particular; simply copy what they’re doing however make it a shade higher, and don’t overlook to infuse it together with your distinctive persona.

Larger high quality+ uniqueness results in better-performing content material.

It’s a confirmed components!

Missing keywords SERPstat

Who wins this spherical?

I say they’re tied on this one. Each SEMrush and SERPstat are glorious keyword analysis instruments.


You say I’ve to select one. Then I select SEMRush due to its great Key phrase Magic device.

It’s the one device to search out limitless keyword concepts, and people than even a brand new weblog can rank for.

Spherical #5- Pricing


SEMrush pricing

SEMrush has three totally different plans to select from, so whether or not you’re a freelancer or an web optimization company, you can see a plan to your liking.

First, there’s the Professional plan, which prices $99.95 per thirty days. This selection is great for freelancers, small companies and startups who wish to do their very own web optimization in the home; who want an all-in-one web optimization device to do it, however don’t wish to break the financial institution doing it.

The excellent news is that Professional plan, which is the most affordable, gives all performance as the costliest plan (Enterprise), and the one distinction is the utilization limits.

However then once more, freelancers and startups don’t want enterprise-level web optimization to achieve success.

Be aware:

This plan offers you:

  • 250 keyword metrics updates per thirty days.
  • 10,000 outcomes per every report, and as much as 3,000 studies per day,

With SEMrush Professional, you may observe 500 keywords, crawl 100 000 pages per thirty days and you’ll work on 3 totally different initiatives concurrently.

Nevertheless, do know that white label reporting and branded studies will not be included on this plan.

Second, there’s the Guru plan, which prices $199.95/month.

With this selection, you may:

  • Observe 1500 keywords
  • Crawl 300 000 pages per thirty days
  • Generate 30 000 outcomes per report
  • Rise up to five 000 studies each day
  • Get 1000 keyword metric updates per thirty days
  • Monitor 100 social profiles, and put up updates to 30 of them
  • Work on 15 initiatives concurrently

You additionally get the branded reporting choice, however not white-label studies.

Thirdly, there may be the Marketing strategy, which prices $399.95/month.

This plan offers you:

  • 50,000 outcomes per report;
  • 10,000 studies per day;
  • 5000 keyword metrics updates per thirty days;

You can too:

  • Work on a most of 25 initiatives concurrently;
  • Observe 5000 keywords,
  • Crawl 1,000,000 pages per thirty days.
  • Monitor 300 social profiles,
  • Put up updates to 50 social profiles.

Much like the Guru plan, Enterprise additionally offers you branded reporting, however not white-label studies.

Guru and Professional plan each provide a 7-day free trial, however it’s a must to enter your bank card particulars. You gained’t be charged for the primary 7 days, however you will have to recollect to cancel earlier than these 7 days run out. Due to the 8-th day, you get charged a month-to-month payment relying on which plan you selected.

Be aware: SEMrush additionally helps you to pay yearly after which you may shave 16% off the worth.

Have a look and evaluate it with the costs above.


SERPstat pricing monthly

Serpstat gives 4 pricing plans to its prospects:

  • Lite,
  • Customary,
  • Superior,
  • Enterprise.

First, now we have the Lite plan, which prices $69 per thirty days.

The Lite plan contains:

  • 4,000 queries each day,
  • 10,000 outcomes weekly,
  • 500,000 export rows per thirty days.

Additionally, the excellent news is that, much like what we simply noticed with SEMrush above, essentially the most fundamental plan of SERPstat gives all of the options you want as a freelancer or an in-house web optimization

You do get entry to:

  • in-depth keyword evaluation (competitor ranks for… lacking and associated keywords),
  • Backlink evaluation
  • Website audit
  • API

This plan is nice for solo gamers and people on a funds, however not so nice for web optimization companies as you don’t get entry to whereas label studies, branded reporting or staff administration.

So should you want these, one of many plans beneath is perhaps best for you.

The Customary SERPstat plan is priced at $149/month-to-month and contains every thing from the fundamental, “Lite” plan, plus you get greater utilization limits of 5,000 queries per day (as an alternative of 4 000), and 30,000 outcomes per report (as an alternative of 10 000).

Superior Plan. It prices $299 per thirty days and contains:

  • 8,000 search queries per day,
  • <150,000 tracked keywords,
  • <1,250,000 pages to audit,

Since that is Superior Plan and for larger gamers, it permits for five further members to be added to your account And also you additionally get precedence assist through phone.

Lastly, there’s the Enterprise plan.

One of many above SERPStat plans is extra suited to your wants.

Be aware: SERPstat gives a 25% low cost on all plans for BforBloggers readers. Use the code BforBloggers once you signup for a paid plan.

Serpstat yearly prices reduction

Lastly, SERPstat additionally gives a free plan that you would be able to join together with your Google, Fb, or Twitter accounts.

Nevertheless, go forward. Join it and play a little bit. It’s a wonderful SERPstat preview.

Who Wins This Spherical?

The winner right here is clearly SERPstat. I imply I like SEMrush lots, however they don’t provide a free model of their device and their 7-day trial just isn’t sufficient for most individuals to make up their minds in the event that they actually need it or not.

SERPstat is totally different. They allow you to play with a free model of their device for as a lot time as you need, (0r want), after which once you’re able to upgrade-you improve. There’s no rush and no time stress on you.

I feel it’s a wise transfer from SERPstat and I’m positive they’ve free prospects aplenty, and lots of of them will go premium sooner or later.

So I’ve to offer advantage the place advantage is due- SERPstat wins this spherical!


General I feel SEMrush is barely higher. Name me quaint, however I wish to see all my information in a single sweeping eye swoop, to have a chicken’s-eye view of what’s going on with my web site, and in all departments that curiosity me.

After which I can select the place to go subsequent.

Additionally, I’m a hyperlink constructing fanatic, and SEMrush’s backlink hole device is valued too valuable to overlook on.

So my vote goes to SEMRush however was you to decide on SERPstat, you wouldn’t be unsuitable both.

You’d additionally wish to learn:

  • The Finest web optimization device to do Competitor Evaluation
  • SERPstat Evaluate: Is This All-in-One web optimization Instrument Proper for You?
  • SEMrush Evaluate: 5 Finest Options of the web optimization Instrument for Bloggers
  • AccuRanker Evaluate: Finest Key phrase Place Tracker for Bloggers?

They’re glorious, and SEMRush higher watches their again lest they get changed with a superior device quickly.

Let me know should you agree with me within the remark part beneath!

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